These five words are going to change the world.

The year is 2045, The “Sofa”-larity has arrived.

Affordances, Signifiers, Mapping, Feedback and Conceptual Models.

These are the fundamental principles of interaction as found in the book
“The design of Everyday things” by Don Norman.

Often the world outside baffles us.
Other humans design everything artificial we see today for other humans.
It is time that we stop blaming ourselves on the things we do not understand how they work and instead begin to see the real cause of our frustrations.


Using the power of human-centred Design, we can now see what are the measure that we can take to transform this predicament.
Which I shall cover in subsequent essays.



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